The Jas Leader Akademiiasy project was created for teachers, students, and schoolchildren from grades 5 to 11 who want to unlock their leadership potential, learn teamwork, confidently express their ideas, and develop communication skills. The program is suitable for anyone striving for personal growth, regardless of their experience or background. We believe that everyone has the potential to become a leader — someone who can inspire others and bring positive change to their environment.
Project history
The Jas Leader Akademiiasy project was launched in 2021 by the Bulat Utemuratov Foundation with the mission to inspire and support the young generation of Kazakhstan. Initially launched as a pilot program, it quickly expanded to 5 regions across the country, engaging more than 41,500 students from over 200 schools. The project brought together students and teachers through interactive workshops, practical assignments, and annual Jas Leader Forums. In 2025, following a successful pilot phase, the program was handed over to certified local organizations to scale its impact and make it accessible to even more children.
Project Achievements
Reach
More than 41,500 schoolchildren took part in the program, developing leadership and teamwork skills.
Teacher training
Over 300 teachers were trained through a specialized program to conduct workshops.
Annual Forums
From 2021 to 2025, Jas Leader Forums were held in Almaty, bringing together hundreds of active participants.
About foundation
The Bulat Utemuratov Foundation was established in early 2014.
The Foundation’s mission is to bring together people, ideas, and resources to create meaningful and sustainable solutions that move society forward. Bulat Utemuratov follows a systemic approach in his philanthropic work, aiming to improve the quality of life for beneficiary groups and/or the condition of assets with long-term sustainability. He applies the same principles he uses in business to his charitable initiatives—ensuring that the support provided is transparent, purposeful, results-driven, and monitored for effectiveness.
Leadership
The ability to take initiative and assume responsibility
What Students Learn
Teamwork
Effective collaboration and role distribution
Communication
Clear and confident expression of ideas.
Creativity
Thinking outside the box and developing a creative approach.
Emotional Intelligence
Understanding and managing emotions.
Goal Setting
Conscious goal setting and the ability to reflect on one’s progress.
Learning Format
1
Interactive sessions
2
Role-playing and group activities
Discussions, workshops, and case analysis
3
Emotional work and personal development
4
Course Program
What is Leadership? Fundamentals and Key Qualities of a Leader Introduction
Leadership Models
SWOT Analysis
Examples of Demonstrating Leadership Qualities
Teamwork: How to Build Effective Teams
Team Roles
Developing Leadership Skills Through Teamwork
Practical Task: Team Role Test
Win-Win Thinking: The Art of Creating Successful Strategies
Win-Win Principles
Reframing Conflict Situations
Generating Alternatives
Decision Journal
Goal Setting and Personal Effectiveness
SMART Method
Vision Board
Practical Task: Small Steps to Achieve Your Goals
Keys to Effective Communication: How to Persuade and Inspire
Three Levels of Listening
The 3C Rule (Content, Clarity, Compassion)
Mirroring Listening Technique
Decision-Making and Critical Thinking
Six Thinking Hats Method
Pros and Cons Analysis
Predicting the Consequences of Decisions
Motivation and Self-Motivation
Maslow's Hierarchy of Needs
Creating a Personal Inspiration List
Celebrating Small Wins
How to Manage Stress and Emotions
The Impact of Stress on Behavior
Plutchik’s Wheel of Emotions
Breathing Exercises
Self-Presentation and Public Speaking
STAR Method for Self-Presentation
Confident Public Speaking
Practical Task: Speech Preparation
Career Planning
Dream Resume
Career Wheel
How to Choose a Profession
Reflection and Summary
Course Mentors
Bakyt Nurbol
Business trainer of the project «Jas Leader Academiiasy»
Umerzakov Yerbol
Business trainer, project coordinatorа «Jas Leader Academiiasy»